When you open a physical business, you have to let people know about it so that potential customers can easily find you. Thus, you use promotional techniques such as giving out brochures and taking out advertisements in broadcast media and newspapers so that people will know that you’ve opened and what you have to offer. SEO is the online version of these promotional techniques. It helps ensure that when someone does a search for your business, i.e. “House furniture in Dubai”, your website is one of the top results. Getting page one ratings in Google and other search engines greatly increases your visibility, ensuring that people who are interested in what you have to offer see your link above those of other websites. This makes it more likely that they will click on your link to visit your site, increasing visitor traffic and giving you more opportunities to convert them into customers.
How does SEO work?
Basically, when someone does a search using terms related to your business, the search engine “bots” look for websites that match them. It then ranks its findings according to how relevant it perceives the sites to be based on the search terms the web user is looking for. Our job as an SEO specialist is to ensure that you get high rankings in Google using only ethical or “white-hat” techniques, including:
Keyword analysis: - We will optimize your site with the keywords that are actually used by leads making searches in your market niche. For example, if you own a carpet cleaning business, we will include keywords such as “carpet cleaning Dubai” and “Dubai carpet cleaning services” so that your site will be indexed by Google when a user searches with these keywords.
Link building: - Google also determines the relevancy of a site to a user’s search by looking at the number of links your site has to other sites. The more quality backlinks your site has, the more relevant it is seen as being to a user’s search, and the higher ratings it gets. Quality links are those that come from sites that are related to yours, either having the same theme or similar content.
Content Generation: - While high rankings can ensure that you get more traffic to your site, good content that visitors actually find useful will get them to stay longer, which gives you more opportunities to convert them into paying customers.