Search engine optimization, also known as SEO is the technical art of optimizing your website to get it to the top of search engine results when a user enters specific keywords relative to your business domain. With thousands of companies out there competing with you on the same niche, it becomes nothing short of a herculean challenge to get your website on to the top 10 results on major search engines like Google, Yahoo and Bing. Every website that wants to be successful and earn a positive ROI needs to be on top searches.
Why Do You Need SEO?
For most Internet users, if you don’t rank high on search engine results pages, you might as well not exist. Search Engine Optimization (SEO) can help get your website noticed among the millions of sites out there by ensuring that when someone does a Google search for your market niche, your site is one of the top results that comes up. Many studies have shown that the majority of Internet users don’t bother to look beyond the first few results so if your site falls below them, most of your potential clients would never find you.
The main way that SEO helps your business is that it drives more traffic to your website. Think of website traffic as being like visitors to your physical store. The more people go in and look around, the more likely it is that they will buy something. But SEO can actually ensure that the people who visit your site are actually interested in what you have to offer, because they’ve done a search for it and your site was one of the top results that came up. This means that you are more likely to make a sale to them, and thus, you will enjoy greater profits.
Why SEO in Dubai, UAE?
Dubai is growing to be one of the world’s most popular spot for business processes as people from world over collaborate to make this place their central operating zone for the entire Middle East region. As it is, businesses in Dubai need a crucial presence in the online world when international business folks search for opportunities and services here. If websites of several businesses with proper SEO technology is implemented, people from world over can gain maximum benefit from it.
IT Industry Dubai
The information technology (IT) industry has become increasingly important to the economy of Dubai and the UAE as the emirate has risen to become an important regional business hub. The emirate has been at the forefront of innovation in the region, embracing the latest technology as well as promoting e-commerce and e-government initiatives. The government is also promoting foreign investment in IT through the Dubai Silicon Oasis and Dubai Internet City free trade zones.
Software and Managed Services Growth Sectors:
According to a forecast from the Business Monitor International (BMI), the IT industry is expected to grow by 8.8% in 2015 or Dh18.7B from Dh17.2Bn in the previous year. The increase will be driven by sales of software and managed services. Software sales are seen to increase to Dh3.5B from Dh3B in 2014 while those of services are seen to grow 13.8% in 2015.
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